5 Essential Pillars for Brow Artists: Skills, Strategy, and Success
The 5 Essential Pillars Every Brow Artist Should Know
Whether you're a new artist just finding your rhythm or a seasoned pro ready to refine your technique, these five core pillars are foundational to building trust, delivering results, and running a sustainable brow business.
In this post, I’m breaking down everything I covered in a past live session — from client consultations to advanced lamination, product must-haves, and business strategy.
Let’s dive in.
Pillar 1: Talk & Trust — How Client Communication Builds Loyalty
Before anything else, the client experience starts with trust. That means:
Asking the right questions during consultations
Listening for lifestyle cues (a busy mom? bold makeup lover? minimal routine?)
Being prepared to decode trendy terms (hello, “fluffy but polished”?)
🙋♀️ Pro Tip:
Virtual consultations are a great way to get on the same page before a service and leave a paper trail for clarity.
You don’t need to be a mind reader — but you do need to ask deeper questions. Great brows start with great conversations.
Pillar 2: Skills Lab — Brow Basics Every Artist Should Master
These are the core technical skills that matter no matter what service you offer:
Threading with intention and control
Brow tinting: knowing when to go basic vs. hybrid
Precision trimming (always brush through while you trim!)
Shaping with restraint — less is often more
🤓 Key Insight:
Confidence comes from repetition. The more brows you touch, the more intuitive your process becomes.
Pillar 3: Advanced Treatments — Lamination, Tint Combos & More
Lamination, hybrid tint, and lash lifts are powerful upgrades, but they require:
Understanding chemical reactions and processing times
Knowing when to push forward — and when to stop
Clear aftercare education to support results
💡 Hot Topics Covered:
Baby lamination vs. full lamination
Hair texture and trimming curly brows
TCA vs. Cysteamine: pros, cons, and personal preference
Over-processed or patchy results: how to handle repairs safely
Pillar 4: Brow Shelf Must-Haves — My Product Favorites
From thread to conditioning treatments, the right tools make all the difference.
🌿 A few of my go-to’s:
Vitamin Lash & Brow by My Lamination
K18 instead of Olaplex for aftercare kits
Factor 5 Brow Serum
Tame & Tonic by Brow Funx Beauty
Thick angled brow brush (bottom right of my IG shelf grid!)
Cavicide and other hospital-grade disinfectants (always follow label directions)
📦 Bonus Tip:
Use Sharpie to date product open times — especially for sachets.
Pillar 5: Brow Biz Basics + Marketing Magic
Let’s get real: doing great brows means nothing if no one books.
📈 What’s worked for me:
A professional booking system (I use Vagaro for forms + reports)
Consistent branding across Instagram + website
Saying my policies out loud during rebooking — casual, clear, and low-pressure
Always carrying something (cards, social, QR code) to plug yourself
Being kind, always — especially when handling tough clients
🧮 Business Breakdown:
Know your service costs (product, time, overhead)
Set prices from data — not comparison
Track income and expenses (I use QuickBooks)
Raise prices yearly — it’s normal and necessary!
💬 Final Thoughts
Client care, technical confidence, smart business practices — it’s all connected. The more intention you bring to every part of your work, the stronger your business becomes.
And if you're ready for a deeper, more structured approach to your brow services, the Hand-Tied Threading Course is always open when you’re ready. 💛